Attraction marketing is simply the practice of creating compelling marketing messages which DRAW customers to your business. Because you’re sending out marketing messages about how you can solve your target audience’s problems – how you can help your target audience achieve their goals – and how your product or service can quench your customer’s desires – there’s no need for the “pushy” over the top Billy Mays type of hard selling that you often see in direct marketing.
Facebook can be a great choice for your small business marketing strategy – as long as you understand exactly HOW to correctly use Facebook in your marketing mix.
Using Facebook as part of your Marketing Mix
When you decide to add Facebook to your marketing mix, don’t make the mistake of confusing social media with other forms of marketing
The absolute WORST thing you can do when adding Facebook to your marketing mix is to treat your Facebook profile like a selling tool. Facebook offers marketers a LOT of acceptable options for tightly targeting which Facebook users will see your ads.
However, don’t make the mistake of thinking your Facebook profile is the PLACE to features your marketing messages. From “It’s Your Reputation at Stake”
Social media is a GREAT way to connect with people. It’s a LOUSY form of direct marketing. If you want to barrage your potential customers with your marketing message – use direct mail. Those kind of “in your face” sales hype tactics WORK in direct mail and other forms of direct marketing. Billy Mays’ sales tactics worked well in direct marketing – they are AWFUL when practiced in social media!
If there’s a Facebook marketing lesson to be learned here it’s definitely, Stop selling – start connecting.
Your Facebook profile is NOT the place for your marketing message. Facebook ads are surprisingly affordable and can be tightly targeted. However, most importantly – you won’t burn any social media bridges when you use the “approved” methods provided by Facebook to connect with your prospective customers
Knowing who your customers are is just one reason why creating a business plan is essential to creating effective attraction marketing campaigns.
Many small business owners try to promote their business without first 


