Attracting Back Links
Money Bush Blog is launching a campaign to increase backlinks.
For those of you who don’t know, backlinks are links which come into your blog.
When another blog links to your blog, that is known as a backlink.
Backlinks are one way that Google decides how “good” your blog or website is.
This contest is a way to increase the number of “backlinks” to your blog or website. Here’s how to “play the game”:
- Copy the official list(below) below into a blog post of yours.
- Add your link to the bottom of the list.
- Comment at the original post (HERE) so that Money Bush can update the list with your link.
- Watch the backlinks to your blog increase dramatically via Technorati.
- The sooner you join, the more backlinks you will recieve.
Here’s the list:
- Money Bush | Make Money Online Blog
- Find Torrent Search Engine
- Indo Contest
- Mga Kwentong Ma Alamat
- Contest Love
- It Blood
- I Heart Contest
- Nurse Jen Doll
- Your Web and Graphics Design
- My Blog Contest
- Prize King Contest Blog
- Computer Collections
- Medan Blogger
- Eiffel Tower Blog
- Attraction Biz
The more blogs that participate, the greater the benefit for all.
Attraction as a Sales Marketing Strategy
When you think of “attraction marketing” think of it as a “new school” sales and marketing strategy as opposed to the “old school” sales and marketing strategy.
In the old days, every “great” sales and marketing strategy had it’s foundation in a “PUSH” mentality. A business would manufacture products and then it would be up to the sales force to market or PUSH those products into the hands of consumers. It was the sales staff’s job to create demand. If a customer said, “No,” that was the cue to begin “pushing” for the sale.
If you need an example of “old school push marketing” sales mentality, look to the Big Three US Automakers. For years, Ford, Chrysler and GM have been churning out cars that no one wants to buy. (Read the WSJ “Three Vehicles Detroit Should Build“… I’m ready and waiting for the 7 passenger vehicle that gets 30 mpg!)
Contrast that with the “new school” approach which is based upon attraction as a sales and marketing strategy. Products and services are created with the CUSTOMER in mind. The customer is seeking solutions and the sales and marketing strategy is designed to PULL customers in and attract them to the business.
Starbucks is an outstanding example of “pull” marketing. Starbucks began with a simple “pull” principle: provide a place for freelancers and other home based business professionals a place to do business. Selling coffee was almost an after thought. (Read Dear Starbucks, I’m Coming!” for social proof.)
Attraction is all about focusing on the customer’s wants and needs and then packaging your products or services accordingly.
Attraction Marketing Defined
Attraction Marketing is simply turning the traditional “sales” model on its head. In traditional “sales” the seller chases after the buyer and tries to coerce the buyer to buy. There isn’t any concern on the part of the seller for the buyer’s goals, desires or problems. In “conventional” marketing, the buyer’s role is to buy and the seller’s role is to sell. PERIOD. End of sentence. Seller chases buyer and tries to “sell” whatever it is the seller is selling.
However, in attraction marketing, this process is turned upside down. Buyers come to sellers seeking ways to achieve GOALS… seeking ways to satisfy DESIRES and most importantly, seeking solutions to PROBLEMS.
When you focus on buyers GDP (Goals, Desires, Problems) then your marketing doesn’t have to push, push push. Instead, your marketing can pull or attract buyers. Buyers are coming to YOU instead of you chasing buyers.
Attraction Marketing isn’t for everyone. If you’re an “old school” salesman whose focus is exclusively on closing the present sale without any thought to building a customer RELATIONSHIP where that customer returns time and time again, then perhaps attraction marketing is not for you.
If however, you want to create a relationship with your customers so they come and buy from you time and time again, then Attraction Marketing is where you should invest your marketing efforts.
The book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results
