My Space Marketing: In the Beginning

 A Myspace user begins by creating their own Myspace account, known as a "profile." 

During the profile creation process, the user is encouraged to upload an image, enter information and most importantly, import their email address book to the site.  The entries in the address book are then sent and automatically generated email which alerts the user’s current contacts that he/she has created a Myspace profile.  Contacts from that list who already have Myspace accounts will usually log in to their account and visit the new Myspace profile.  

These first "friends" are usually friends in the traditional sense of the word.  These are people who the user already knows.  This is the foundation of Myspace.

When a user is logged into their Myspace profile, they can send what is known as a "Friends Request".  That means their profile will display and be linked to the profile with whom they are "friends".

It’s this part of the process that links "Social" with "Networking". 

When someone is your "Myspace Friend" you are able to communicate with them via comments, bulletins and through Myspace messaging.  Some users set their profile to private so you have to be a friend to view any of their information.

Users have the option of accepting OR denying a Myspace Friends request.  This is a crucial bit of information for you, because many community members who are active Myspace users will visit your profile first before adding you to their list.  Some users have placed restrictions on who can send them a Myspace Friends request.  In order to send a them a Myspace Friends request, you must either know their email address OR know their first and last name.

It’s tempting when you start out on Myspace to purchase an automatic friends generator.  The only "Myspace friends" you’ll add with those programs are the kind who are trying to use Myspace as a free marketing tactic.  Myspace is a popular marketing tool for a number of porn sites, so users have become quite savvy about checking out the profile of anyone making a friends request.    Usually the kinds of "friends" you’ll make with a friend generator are other marketing mavens and porn sites, so skip the friends generators.

Friends are the basis of your myspace marketing… but in order to make friends, you’ll have to pimp out your profile.

Read more about pimping your profile here.

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One Response to “My Space Marketing: In the Beginning”

  1. Behind the scenes: How MySpace can connect you with customers | Attraction Biz.com on August 23rd, 2007 1:38 pm

    [...] Start your journey here. Filed under Social Networking Marketing, MySpace Marketing by Kathy [...]

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