Is Myspace the place for your marketing message?
Myspace is a GREAT place to meet people. You can share your interests… but if your ONLY interest is marketing, then you will probably want to consider another media.
Robert Hill is living an amazing adventure. In search of a calmer, saner life, he made a leap of a few thousands miles and moved from the United States (Texas) to Australia (Brisbane). Not surprisingly, he’s writing a book to help others who would also like to make the leap. So when Robert contacted me about low cost ways to promote his upcoming book, the subject of Myspace naturally came up.
Myspace is a GREAT place to make connections. For someone like Robert, it’s going to be a great place for him to build a network of connections while he’s writing his book. However, for Robert to make the MOST of his myspace marketing, he’s going to need to start building that foundation of connections NOW, while he’s in the very earliest stages of writing his book. Because if Robert waits until his book is at the printers, then it’s going to be too late. He needs to build his foundation of "friends" now, when he doesn’t have anything to sell.
Once he has a network of people who are used to hearing from him via email and bulletins… then when he can send the bulletin about the publication of his book. If he adopts that strategy, he’ll probably be singing the praises of MySpace to anyone who will listen.
However, if Robert waits until his book is ready for publication and THEN joins myspace, he’ll join the myriad of "pushers" who join, push their product and then are either banned or blocked. (It’s really, really easy to report "spam" on myspace, and users are NOT afraid to hit that button!)
Once again, it’s a matter of marketing tactics vs marketing strategy.
Myspace is a great "marketing tactic" when it’s implemented as part of a planned marketing strategy. Myspace is a lousy marketing tactic when it’s implemented as an overall marketing strategy.
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