Now Facebook is a player in the Social Networking Marketing Mix

I remember when my oldest daughter joined Facebook…. she had to have an .edu email address to be able to interact with her fellow college students.  Ah, how times have changed.  Now ANYONE can join Facebook and the rush of internet marketing "get rich quick" mentality may indeed lead to it’s demise.

Pronet Advertising writes:

Since the Facebook began this open platform approach I have been getting 5-6 friend requests per week. Even though most of these requests are from actual people who (though we don’t know each other) have added me for whatever reason, there are also countless more invitations from "fake" accounts and to join "fake" groups. These invitations are from people who have no display picture or network associated with them and no way to authenticate that they are legitimate users and not spammers.

It is a testament to Facebook’s growth that spammers are recognizing it as a viable resource that must be exploited. But the spammer problem doesn’t stop with these "invisible" requests. I logged into Facebook today after a week to see that a certain Jenna Hall had asked to be added as a friend of mine. The invitation seemed harmless enough since I’m no stranger to "friend request spam" and because I don’t know her, I decided to click on her name to see who she was and why she wanted to be friends with me.

Whether you’re playing on the Myspace field or the Facebook field, "friend spam" is rampant in social networking sites.  Trying to leverage Facebook as a "freebie" form of marketing is NOT the way to win friends and influence people.

Facebook is still struggling with how to "monetize" all the eyeballs it has attracted…. but the internet marketing "get rich quick crowd" is already there polluting the waters.  Porn sites have been quick to jump on this medium.

Social networking sites are a GREAT way to connect with your members of your target market.   Identifying your target market is ESSENTIAL before you begin your social networking journey because otherwise, you end up looking like a spammer.

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