Who is your target?

I sometimes feel in my consulting practice like a broken record, one that repeatedly says, "Who is your target audience?"

Whether it’s a business owner who wants to blog or it’s a business owner who wants to create successful marketing messages for their product or service, the question of the day, of the week and of the year seems to keep coming back to "Who is your target audience?"

Once you know who your target audience is, one you have them in your sights…. you’ll find that many of the extraneous things begin to fall out of sight….

One client of mine just wrote because she had purchased a Viral Friends Generator program, being promoted by two very high profile marketing gurus.  The program is a rehash of the old "tell a friend" scripts from the late 1990’s.  They say that news is when old stuff happens to new people…. well, obviously there’s a whole slew of people who weren’t around on the web in the 1990’s and they don’t remember how ineffective the old tell a friend programs were. 

What’s truly sad is that this client doesn’t need 3000 customers for her business to be a success.  Just 10 paying clients would put my client on easy street… and she’s chasing after a cast of thousands…..

PICK YOUR NICHE MARKET!!!!  In my client’s case above, she’s NOT in the e-newsletter business.  Trying to build her newsletter into a 25,000 subscriber list is a ridicuous investment of time, money and energy.  She needs 10 people who are willing to invest a reasonable sum in building their business.  PERIOD!