Your blog: Powerful marketing tool or dribble glass….

I just signed up for BlogHer, a blog listing service of blogs written by women. 

As I go in to see who’s posting what to their blogs, I find of the last 5 posts, one is about Baby Food Recipes and the other four are drivel.  SELF PROCLAIMED DRIVEL!

  • I am blogging my life story, from moving constantly while growing up, to being abused as a child and living in an alcoholic family. This is my life. …
  • [name removed] news, views, and general maunderings. Political and social commentary plus some general kvetching of a writer trying to make it in the publishing industry in a very small way.
  • The day to day musings of an adult child of alcoholics. There are also many resources for ACoA’s and those with codependency issues. Enjoy.
  • All about me, my life, my pets, my family, my photography, me

Oh thank goodness!!!  I just can’t get enough of reading about total strangers life, pets, family and photography.

With blogs like this taking "top" honors, it’s little wonder that I’ve had a few clients voice "reservations" about joining the blogging revolution. One client told of a blog she visited where the woman went into great detail about what she had for breakfast that morning.  Fascinating stuff.

But if you’re a business minded woman (which after reading the posts at BlogHer, I wonder if I’m the last of a dying breed…..) a blog can be an INCREDIBLE tool to promote your business, especially a service based business.

People LIKE doing business with people they know and faithful blog readers feel like they KNOW the blog authors.  So if you launch a blog and get some readers, you too can expand your circle of influence and as a result, see the difference in your bottom line.

Blogs CAN be magic for your business…. but not if you’re chronicling what you had for breakfast this morning!

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