Blogging for business….
Blogs began as vehicles for individuals to post their thoughts on the web…. but with the evolution of the web, many businesses are adding blogs to their marketing tool arsenal.
Over at the Undersigned, there’s a great post on "Why Business Blogs are Important"….. among the list are a blog’s ability to establish you as a "guru" in your field. On really unique benefit of a successful blog is…
Get the best employees
If your blog will be one of the heavy boys on the internet, within your field of business, you will experience that more people, and often more qualified people, will request a job in your company. It’s “human nature” - people always want to play with the heavy boys.
Wow. Not only does blogging help to establish you as an expert in your field, perform better in the search engines than a traditional web site, and allow you to quickly and easily add content, it appears that blogging also helps recruit the best of the best for your business!
Of course, I advocate a blog INSTEAD of a traditional web site for bootstrapping entrepreaneurs who want the most BANG for their web buck. However, if you have the budget for both, definitely do both! If you have to pick between one and the other, pick the blog.
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