Attraction Marketing Defined
Attraction Marketing is simply turning the traditional “sales” model on its head. In traditional “sales” the seller chases after the buyer and tries to coerce the buyer to buy. There isn’t any concern on the part of the seller for the buyer’s goals, desires or problems. In “conventional” marketing, the buyer’s role is to buy and the seller’s role is to sell. PERIOD. End of sentence. Seller chases buyer and tries to “sell” whatever it is the seller is selling.
However, in attraction marketing, this process is turned upside down. Buyers come to sellers seeking ways to achieve GOALS… seeking ways to satisfy DESIRES and most importantly, seeking solutions to PROBLEMS.
When you focus on buyers GDP (Goals, Desires, Problems) then your marketing doesn’t have to push, push push. Instead, your marketing can pull or attract buyers. Buyers are coming to YOU instead of you chasing buyers.
Attraction Marketing isn’t for everyone. If you’re an “old school” salesman whose focus is exclusively on closing the present sale without any thought to building a customer RELATIONSHIP where that customer returns time and time again, then perhaps attraction marketing is not for you.
If however, you want to create a relationship with your customers so they come and buy from you time and time again, then Attraction Marketing is where you should invest your marketing efforts.
The book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results
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16 Responses to “Attraction Marketing Defined”
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Nice! I love the way you put this. Perhaps I need to work a bit harder on compelling ways to attract the right clients. That’s an awesome way to think!
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I like the way you phrase your words ; your details.
It’s organised, and straight towards the point
Thumbs up for you.
Its a valuable article. As you said knowing the Goals, Desires, Problems of buyers will surely help the sellers to attract more buyers. This is the important concept of marketing
Very interesting article, thanks for sharing.
This is the important concept of marketing. Nice! I love the way you put this.
Thanks
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That’s an awesome way to think! Such a This is the important concept of marketing.
Attraction marketing is a great phrase to express what marketing really should be, apart from permission marketing. It’s opening the door of your business wide enough so that customers would love to come in, but not yanking their arms so they will buy from you. Great post.
Good post… Very helpfull… Thankz…
Ahh, the penny dropped… you see the internet has in fact ALWAYS worked like this. The internet is a passive medium. This means that users are in control…they decide what to do, where to go, what to buy, when and where to buy it. Plus there are many more elements to the buying cycle than you get when using something LOUD like TV or Radio. The TV will not allow users to review or blog a product. The radio is not known for its facility to give product X the thumbs up or down… the internet on the other hand is a minefield if you end up delivering a product with a bad past history regardless of it ‘user attraction’.
So if I sell super cheap widgets… and I get 100,000 happy customers.. and just 0.05% of those customers who ‘attracted themselves’ to the purchase then for whatever reason these 5 unhappy people suffer from buyers remorse and go out and give me bad reviews …
well that might be all the new customers might see! despite the other 999,995 satisfied customers who didn’t bother to say anything either positive or negative!
Sellers need to be aware of this and attract not only buyers using an ‘attraction marketing’ model but the GOODWILL and review… to offset the complaints which will arise regardless of the products validity.
I love this – as a full-time copywriter and internet marketer, I’m always looking for whacked-out ways to get customers running over to a new product with a credit card in hand.
You hit the nail on the head – if it’s a product that solves a certain problem they have, they’ll come-a-runnin’.
A great way to find these hungry markets is Yahoo Answers. I’ve found a ton of great product ideas there by searching around. Everyone is trying to find solutions to problems/questions. It’s a product creators heaven.
Nice article.
Thanks
It’s better to have buyers coming to you rather then chasing the buyers down. It’s a lot more relaxing having that steady customer flow coming in rather then chasing customer down time and time again.
You are so right about building a relationships with customers. Business world changed a lot in the last years; it is more relaxed in a way of speaking; relationships are more important than before. Needs are replaced by attractions. Who realizes this is the winner.
Yep. Relationship with customers is so so important and finally even big corporations realized it. Huge hype around CRM software product is just evidence.
I like how you put this across. Goals, Desires and the Problems of buyers will surely help attract more customers.
I agree that buyers come to sellers for increase of their business and get more profits..Thanks for the updates on sales and marketing..
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