Number One Tip on Making Email Newsletters Work

Brad Shorr has a GREAT post on his web site about How to Make Newsletters Work.

His number tip to make Email Newsletters work? 

1. Slow and steady wins the race. For most newsletters, publications once a month is plenty–more often and recipients start tuning you out; less often and they never tune you in.

I once had a client who had a newsletter list comprised of some of the best and brightest in her field.  However, she didn’t treat her list with the respect it deserved.  Her mailings were sporadic at best and she refused to use a Marketer’s Choice type of newsletter delivery service. (Their main product is their shopping cart, the email newsletter software comes with the "autoresponder" package. 

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