Marketing to suckers

April 11, 2007 · Filed Under Marketing to Suckers · Comment 

What do you do when a market has been SO SATURATED with empty promises that even the suckers aren’t biting any more?

Well, you begin promising to create a super human Virtual Assistant of course!

A client sent me this, asking my opinion….


Dear Jane,

Can your Virtual Assistant do these things:

  • Set-up systems to automatically generate and follow-up with leads, so you can double or even triple the revenue from your web site…
  • Help you generate multiple income streams with telephone seminars, membership sites, audio recordings, and e-books…
  • Create your membership site, blog, affiliate program, joint ventures, and many other advanced tools to support you in your [insert type of business here]  business?


If not, send your Virtual Assistant to school for 3 days with me personally, and I guarantee he or she will gain the expertise necessary to take your business to the next level:

I’m sorry, but these things make me CRINGE, probably because this is just a new spin on the "get rich quick" series.  Only this time, you’re inflicting this toture upon your Virtual Assistant.

Marketing to Suckers KUDOS to the author.  This campaign reveals that the author of the above email knows EXACTLY what struggles her audience is facing.  She understands the problem and she ALSO understands that her target audience has PROBABLY already signed up for such a course before.  But… offer the course to their Virtual Assistant… and suddenly, you’ve got a new product being bought by the same suckers who fell for it before.  "It didn’t work for me, but my Virtual Assistant could probably make it work! After all, she’s REALLY good at the computer."


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