Attraction as a Sales Marketing Strategy
When you think of “attraction marketing” think of it as a “new school” sales and marketing strategy as opposed to the “old school” sales and marketing strategy.
In the old days, every “great” sales and marketing strategy had it’s foundation in a “PUSH” mentality. A business would manufacture products and then it would be up to the sales force to market or PUSH those products into the hands of consumers. It was the sales staff’s job to create demand. If a customer said, “No,” that was the cue to begin “pushing” for the sale.
If you need an example of “old school push marketing” sales mentality, look to the Big Three US Automakers. For years, Ford, Chrysler and GM have been churning out cars that no one wants to buy. (Read the WSJ “Three Vehicles Detroit Should Build“… I’m ready and waiting for the 7 passenger vehicle that gets 30 mpg!)
Contrast that with the “new school” approach which is based upon attraction as a sales and marketing strategy. Products and services are created with the CUSTOMER in mind. The customer is seeking solutions and the sales and marketing strategy is designed to PULL customers in and attract them to the business.
Starbucks is an outstanding example of “pull” marketing. Starbucks began with a simple “pull” principle: provide a place for freelancers and other home based business professionals a place to do business. Selling coffee was almost an after thought. (Read Dear Starbucks, I’m Coming!” for social proof.)
Attraction is all about focusing on the customer’s wants and needs and then packaging your products or services accordingly.
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9 Responses to “Attraction as a Sales Marketing Strategy”
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But then again, starbucks just announced it is closing a LOT of stores nationwide to cut costs.
HR Blogs last blog post..Starting a New Business in a Recession
The world has truly moved forward in marketing tactics and strategies, the huge advantage of “pull” marketing is that you usually end up with repeated sales from the same customers, when a customers feels he/she is “willingly” opting to buy the product they tend to return to the seller, as apposed to the old school marketing method, where a customer might feel he is being forced into buying the product mainly because he can’t “fight back” in the “Pull” struggle.
Most people are afraid to initiate a conversation with someone that still markets old school plainly because they feel intimidated into making a purchase.
Great post. I learned a lot from your site
Rosas last blog post..Lexington-Fayette, Kentucky
The sales marketing strategies that the blog has shared are good and I hope thet can work well and always the strategies has to be dependent on the needs of the customers
Hernandos last blog post..Lincoln, Nebraska
You give some good points, I guess we should really focus on Pull marketing to attract the most customers. Interesting link to that post about Starbucks too, was an interesting read.
It is nearly impossible for a business to go wrong if it is being built with the satisfaction of its customers foremost in mind. There is no business without customers, but why is it that some businesses miserably failed to grasp this wisdom?
Bohol Newss last blog post..Re: P89 Million Worth of Fake Lacoste Seized in Manila
Your posts are very detailed and informative . It provides a lot of useful information about marketing. Hope to see more new posts.
Yes, this has definitely evolved from the PUSH mentality that people used to have. Interesting read. Thanks for posting!
Even then if the product is good, it can not be sold if it is not attractive. An attractive product can only draw customers attention.