Resisting the irresistible…. or how NOT to be a victim of a really great sales letter.

I got an email from a client on a new service that promises it will do the following:

  • It gets you traffic to you blog
  • It adds relevant content to your Blog
  • It ads (their spelling, not mine) new and constantly changing content
  • It makes your visitors happy

  • It is 100% F.ree
  • It is easy to use (all you need is a blog or website)
  • There is NO up-sell or after sign up offer

This is TRULY a case of an INSPIRED marketing piece.  The offer is truly irresistible.

The product truly promises to solve a myriad of problems faced by the typical web site or blog owner.

However, it’s only an irresistible if you DO NOT KNOW how Google works.

Here is my response:

There is a thing for which Google will penalize your site and it’s called "duplicate content".

What that means is that if the content that shows up on YOUR site is showing up on other sites as well, Google has to make a choice on WHICH content it will feature.  If you’re lucky, and it’s YOUR content being featured on other sites, Google will recognize YOUR content as the originator and your content will be featured while the other copies are doomed to the "supplemental index" (Google’s version of Hell.)

Knowing this bit of information will help you to understand the glaring FLAW in the product’s business model.

From a marketing stand point…. it’s brilliant.  He’s addressing EVERY blog owner’s deepest desires:

  1. Effortless quality content
  2. Effortless quality visitors
  3. All of the above delivered for free.

However, while this product will probably be a HUGE success for the developer…it will do little for the countless throngs who sign up to allow him to syndicate his content via their blog. Those who sign up should not be surprised if adding his content to their site does NOTHING for their traffic or their customers.

I guess that’s why my clients have me on retainer, to help them see BEYOND the hype!

In this case, learn from a truly BRILLIANT marketing piece.  It does a MAGNIFICENT job of defining a problem and presenting a solution.  Not only is it brilliantly crafted, but it was then TIGHTLY targeted to a mailing list filled with web site and blog owners who signed up to learn more about marketing their small business via the internet.

I always tell my clients to look at what artists like this are DOING to promote their product instead of getting caught up in the sales frenzy being generated.  Watch their feet, don’t listen to the song!

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One Response to “Resisting the irresistible…. or how NOT to be a victim of a really great sales letter.”

  1. Your blog as a marketing tool | EZ Marketing Tool on September 19th, 2007 11:39 am

    [...] However, a blog is not a set it and forget it proposition.  If someone tells you it is… well, read more about that here: Resisting the irresistible…. or how NOT to be a victim of a really great sales letter. Filed under Blog Basics by Kathy [...]

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