Finding Content for Your Blog

Chris Garret is an expert on New Media, including blogs.  Recently, he posted on the subject in "Need Fresh Content For Your Blog"

Chris’ guidance is SUPERB, however, there were many comments lamenting the lack of "true" direction.  What the commenters were seeking was a way to find FRESH content without writing it or paying for it. 

See, a web site or blog filled with nothing but duplicate content will get your site sentenced to the "Siberia" of the Google Index…. also known as the Supplemental Index.  So what Chris’ readers were seeking was a way AROUND getting slapped by Google while still finding an easy source of original content.

My clients too face a similar dilemna.  Busy executives and professionals rarely have uninterrupted hours in their day to devote to writing, whether it’s for a blog or for other publications.  There is a time honored way AROUND this restriction: the ghost writer.

I once read that as a business owner, you’re either short on time or short on money.  If you’re short on BOTH, then you’re spending your TIME doing the wrong activities.  Within 6 months of reading that quote, I broke the 4 digit barrier on my monthly income. 

So, assuming you don’t have the TIME to blog, then surely you have the money to hire a ghost writer.  Of course, there will be time invested in finding the right writer for your business, but it’s the best investment you can make in your business.  See, your ghost writer can write 1500 word ARTICLES which you can then submit to publication to various MAGAZINES, NEWSPAPERS and other print media.  Don’t expect to be PAID for those articles.  Your byline should be enough.  Or you can choose to break that 1500 word article into SEVERAL blog posts.

A ghost writer is FREQUENTLY the best investment you can make in your business.  Before you hire an assistant, an attorney or even a CPA, hire a ghost writer.  The content provided can be used in multiple ways as you promote your business.

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